About this blog…

I arrived in Australia armed with a bachelor’s degree in industrial design and unrelenting positivity. In the past, I’ve worked in multidisciplinary teams as a 3D designer, where I developed advertising and promotional material, mainly for point of sale.

These days, however, technology and digital communication are changing the way we promote brands, products, services and even people. So, I’ve decided to upgrade my career and learn about where all of this is going, why it matters and how to use it.

The goal: to learn about strategic marketing communication, both in traditional and digital media.

This blog started as an experiment for a journalism class. Now, it will be my diary (more like my ‘weekly’) to register a small part of what I am learning in University and how can this be applied to the industry. And I say if we’re going to do it, let’s make it fun!

Come with me on this week-to-week journey to discover what’s the deal with ‘social media‘: why everybody is into it and all companies want to address it in their marketing and communication plans. Every piece of feedback or ideas of content you’d like to see here are WELCOME!!

So, let’s get social 🙂



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